Polarys, now operating under Sprynt, is an innovative NFT launch platform designed to empower athletes and influencers to monetize their brands through NFT projects. The forum sought to leverage the popularity and influence of athletes. We started with football players from Tottenham Hotspur to create compelling NFT offerings that would resonate with their fan base.
When
Q3. 2022
Who
Samuel Bayston
Our Approach Market Research & Analysis We conducted in-depth market research to identify target audiences and assess the NFT landscape. We organised group discussions to understand the preferences and interests of football fans, particularly those supporting Tottenham Hotspur.
Value Proposition Development Collaborating closely with the football players, we identified unique and authentic aspects of their careers and personalities that the team could translate into NFT offerings. Value-added elements included exclusive merchandise, access to behind-the-scenes content, virtual meet-and-greet experiences, and limited-edition digital collectibles. Results Target Niche Identification Through market research and athlete engagement, we identified specific niches within the football NFT market, allowing our clients to target their efforts effectively. Downsizing Decision While our strategies and preparations were well-received, Polarys (now Sprynt) downsized its operations before launching the NFT projects, leading to an unexpected change in direction.
Conclusion Our three-month collaboration with Polarys (now Sprynt) resulted in successful market research, athlete engagement, and identifying an opportunity-rich market option. However, the project faced unforeseen changes in direction that prevented us from seeing the results. This case study demonstrates the importance of strategic market research in the context of NFT projects.
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